Purpose: It’s a day to be happy, of course! Since 2013, the United Nations has celebrated the International Day of Happiness on 20 March; as a way to recognise the importance of happiness in the lives of people around the world; To understand the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples. The United Nations invites each person of any age, plus every classroom, business and government to join the celebration.
FORUM: “Wellbeing in the digital age.” International Day of Happiness 2026. Did you ever wonder what makes a society happy? Is a happy society full of citizens who focus on their own happiness, people whose happiness then spills-over to others around them? Or, maybe, a happy society is composed of citizens who are sensitive to people around them, thereby making other people happy. Be among the first to read this year’s insights, centered around the theme of happiness for the young, the old, and everyone in between. The interest in happiness is, of course, global. In North America and Western Europe, young people are much less happy than 15 years ago. Over the same period, social media use has greatly increased. Many people blame social media for this fall in happiness, but does this hypothesis stand the test of rigorous scientific analysis? Social media use in the Middle East and North Africa is among the highest in the world, although considerable differences appear among countries. Heavy use is more common than in other regions: between 20% and 40% of users reported more than five hours of use in 2023–2024. Social media use is heavier among certain social groups. Gen Z, men, single individuals, less religious and more affluent respondents, as well as those with higher education, are much more likely to be heavy users. On average, heavy social media use (more than five hours per day) is associated with lower wellbeing. Heavy users are significantly more likely to report higher stress and depressive symptoms, and believe they are worse off than their parents, compared with non- or moderate users. The impact of heavy social media use on wellbeing depends on how it is used. Engaging with multiple platforms, relying on social media as a primary news source, and following influencers are associated with higher stress, increased depressive symptoms, and more negative comparisons with parents’ quality of life. The relationship between social media and happiness is contingent upon both platform design and the broader cultural and social context in which social media use takes place. So where do digital media products fall on this spectrum? Are they more like bicycles or guns?, Selecting high-quality evidence is only part of the challenge. “Good evidence” must be paired with the “good governance of evidence”.Among girls worldwide, non-users and light users of social media were more satisfied with their lives than heavy users. The key point is that many social media users wish the platform they use did not exist and would even be willing to pay to put it out of existence. Creating more equitable digital environments will require regulating platforms, as well as strengthening the social resources that help adolescents navigate a highly digitalized and unequal world. Younger adolescents appear more vulnerable to the negative wellbeing consequences of problematic digital engagement. Specifically, we ask: do internet and social media use affect subjective wellbeing not only directly, but also indirectly by altering levels of societal trust and social connection?. Most studies on the relationship between social media use and wellbeing have been carried out in Western, high-income settings, including the United States, Canada, the United Kingdom, and Western Europe. Although valuable, these insights cannot be generalised. Follow the conversation with the hashtags: #HappinessDay, #20March, #InternationalDayofHappiness.
EVENTS: Global launch of World Happiness Report and celebration of International Day of Happiness 2026. The report will be launched.
On Saturday; March 20th, a webinar will be held to find the ways to help countries to craft policies aimed at achieving happier societies. Register to participate!
On Thursday, March 19th, from 08:30 a.m to 11:00 a.m. EDT in Washington D.C. The 2026 edition of the World Happiness Report, with the latest global happiness rankings powered by data examines the striking differences in how young people have fared over time across countries and regions. Examining the association between social media use and wellbeing across age groups and cultures, and drawing on interdisciplinary contributions from leading experts, the 2026 Edition seeks to clarify what societies should consider as they navigate a rapidly evolving digital age. In partnership with Gallup, Semafor will convene to explore the latest report insights and what the research reveals about generational change, loneliness and social connection. Leaders across research, policy, media, and technology will examine how institutions and communities might cultivate solutions that prioritize connection over distraction. This year marks the 14th anniversary of the World Happiness Report, during the occasion we will analyze the state of happiness in 2026 and will present how people evaluate their own lives in more than 150 countries around the world. Register to participate and Watch the launch ceremony!
EXHIBITS: The UN photographers capture people smiling, celebrating, playing, and laughing in this special collection for the International Day of Happiness.
PUBLICATION: Since it was first published, the World Happiness Report has been based on two key ideas: that happiness or life evaluation can be measured through opinion surveys, and that we can identify key determinants of well-being and thereby explain the patterns of life evaluation across countries. This information, in turn, can help countries to craft policies aimed at achieving happier societies.What makes people happy? and How do we measure happiness?Download the World Happiness Report 2026!
Chapter 2 - International evidence on happiness and social media.
Chapter 9 - Social media use and wellbeing in the Middle East and North Africa.
Explore the latest Research on positive psychology for the facilitation of well-being, and the professional application on states of optimal human functioning and fulfillment.
Happiness and Productivity - Some firms say they care about the well-being and “happiness” of their employees. But are such claims hype or scientific good sense? We provide evidence, for a classic piece rate setting, that happiness makes people more productive. In three different styles of experiment, randomly selected individuals are made happier. The treated individuals have approximately 12% greater productivity. A fourth experiment studies major real-world shocks (bereavement and family illness). Lower happiness is systematically associated with lower productivity. These different forms of evidence, with complementary strengths and weaknesses, are consistent with the existence of a causal link between human well-being and human performance. Read the full publication!
PODCASTS : To create in a happy society, we need to endorse attitudes that benefit the people around us even if they don’t directly benefit us personally. Happiness does not come back to us through “karma” when we behave well—it comes back indirectly when people around us share attitudes that benefit other people. In short, the happiest societies are those in which people hold and demonstrate attitudes that benefit others. The fact that societal happiness relies on the effects of our other-benefitting attitudes has important practical implications. Listen to the audio-podcasts!
CAMPAIGN MATERIALS: The direct benefits to people who adopt the open society attitudes are very weak, if present at all. Therefore, if we wish to enhance societal happiness, incentives to adopt these attitudes need to be orchestrated by governing bodies, international and local organizations, and every single person who desires a happier society. Get the communication materials!
WHY WE CELEBRATE THE DAY?
We observe the day to measure happiness in each individuals. We analyzed data from over 100,000 individuals collected across more than 90 countries. We found that societal happiness is higher in those individualistic societies where four specific attitudes are highly endorsed—tolerance, trust, civic engagement, and non-materialism. The association between these attitudes and happiness was very strong and was obtained even when other factors—such as wealth of the society—were taken into account.
TOWARDS SOCIETIES HAPPIER?
The observation that numerous cross-country studies indicate that individualism predicts societal happiness. That is, societies that emphasize individuals’ needs and goals over those of the group tend to be happier. However, it has been unclear why members of individualistic societies report higher happiness. The open society attitudes arise in societies that emphasize individualism, in many ways, these values are quite collectivistic.
Let’s remember that even in individualistic cultures, the quality of the society depends on how we treat each other.
Offer an alternative approach to improving learning experiences by prioritizing school happiness.
ORGANIZERS
The International Day of Happiness in organized in partnership with te U.N. Foundation; The United Nations Alliance of Civilization (UNAOC), the UNESCO and the UN Regional Information centres Worldwide.
UN photographers capture people smiling, celebrating, playing, and laughing in this special collection for the International Day of Happiness.